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A professional services proposal, or consulting proposal, is a digital or printed document that details a project set out by a business to meet a challenge or need of a potential client.
There are all kinds of proposals for professional services, and most fall under two categories: Solicited and unsolicited project proposals.
Solicited proposals: A customer reaches out to your business and asks for a proposal to solve XYZ. This is also known as a request for proposal or RFP. They may be an existing client that has worked with your business before, or they may have found your business from a web search or through word of mouth.
Unsolicited proposals: A proposal sent directly to prospective clients from your business, like a cold call or email. Unsolicited proposals are often more general than solicited proposals as the potential client’s needs are unknown.
No matter the type of proposal you create, it should answer a handful of standard questions like:
A professional proposal strategy is essential whether you’re a large or small business, as it’s critical to have a game plan when you need to present to a prospective client.
It may seem like a lot of work to drum up a consulting proposal template out of thin air, particularly when there are so many sample proposals for services out there, but with some planning, you can create a template that sees you through almost every new client proposal.
So, now you need a proposal for the services template. Where do you start?
You could create one from scratch, but this would require a fair bit of work on your part. It’s also easy to miss elements of a proposal when you start from square one.
Your best bet, which will save you time and money, is to use a professional services proposal template, particular one included as part of professional services proposal software.
Not convinced? Here are just a handful of the many benefits of using professional proposal software and templates:
Once you’ve selected your proposal software — or better still, a comprehensive document workflow solution — and decided on a professional service proposal template, you’ll still have to write your winning proposal.
With a template on hand, the proposal process is easier and can be boiled down to these steps: